Label Gayatri Bishnoi is the vision of Gayatri Bishnoi, an Indian designer deeply inspired by the cultural richness of her roots. A self-taught artist, Gayatri’s journey began with a profound respect for Rajasthan’s indigenous crafts and a desire to preserve them in a world that often leans toward mass production. Her designs are an elegant fusion of tradition and innovation, from exquisite ethnic wear that celebrates the beauty of heritage to versatile indo-western ensembles that reflect modern sensibilities.

Gayatri’s connection to her heritage runs deep. Born into the Bishnoi community—renowned for its commitment to environmental preservation—she grew up surrounded by stories of sustainability and cultural pride. With a military family background and a strong bond with Barmer and Jaipur, she draws inspiration from Rajasthan’s vibrant landscapes, rich traditions, and resilient people. This deep sense of place informs every aspect of her work, blending artisanal precision with a love for storytelling.